Predictive Analytics
If you’re running a successful online marketing campaign, your website is more than likely being visited by hundreds of people everyday. These potential customers are navigating through your pages checking out what it is that you have to offer. All the while, you’re hoping that one of these anonymous surfers will be interested enough to buy your product or sign up for your services. But what if you could use technology to tell your site’s visitors apart? What if telling them apart could let you know which ones are the most valuable to your business? In other words, what if you could predict which specific visitor is ready to buy/sign up before they actually do? The answer to all of these questions can be summed up with two words: Predictive Analytics.
Learn the value of your visitors!
Sitewit’s predictive analytics will keep you steps ahead of the competition by turning anonymous site visitors into identifiable individuals who hold a specific value to your business. Our predictive analytics, or behavioral modeling techniques, focuses on making predictions about future behaviors of your site visitors. Our analytics uses reference disciplines such as statistics, marketing, data mining, and machine learning to come up with predictions that have been proven to show a 95% accuracy rate. We then build data mining models based on the goals you wish visitors to accomplish on your site (buy a product, fill out a contact form, download a brochure, etc.) to predict whether a particular customer will accomplish that goal. Having the machine do the work allows for continuously refined models that learn how your best customers are interacting with your site.
Sitewit’s Predictive Analytics will have a strong impact on your online marketing efforts!
- We segment your site traffic into four categories from best to worst: Loyal customer, Prospects, One-time Wonders, and Zombies.
- Our analytics will assign visitors a predictive value score. The higher the number, the more likely that the individual will accomplish a goal.
- This allows for effective re-marketing efforts by showing you the hottest of hot leads.
In a nutshell, our predictive analytics looks at the behavior of those visitors that have actually accomplished a goal, learns the patterns within that behavior, and uses this information to predict whether other incoming visitors will also follow through with a goal. Now that you know who’s on the verge of buying/signing up, you can use this information to follow up with these hot leads and close the deal. Our predictive analytics have proven to be 95% accurate and will keep you leaps and bounds ahead of the competition. Want to know how our predictive analytics can help you? Contact us for a more in-depth overview of our software and how it will change the way you interact with your customers!
