It’s that time of the week again! Learning about our customers and getting feedback from them is great. It gives us the insight we need to constantly improve our product and their experience.
We’d like to introduce you to Dan Mar Co., a food safety company based in Texas that utilizes certified organic direct food additives to control microorganisms and enhance food flavors.
“We provide technical validation steps, in-plant technical support and proven intervention with pathogen control in the food manufacturing industry.”
The small minority-owned business opened its doors in the year 2000 to provide food safety interventions in the industry. The company likes to make sure all business matters are handled with professionalism, integrity and the utmost discretion. Their work has resonated in the industry, and they were recognized and nominated for supplier of the year in 2011!
“At Dan Mar Co., over 80% of our suppliers are small businesses or woman-owned, with 50 employees or less. When you support Dan Mar Co., you support a certified small minority run business.”
Dan Mar Co. realized that in order to market their niche company, they had to find a marketing tool that helped them target their niche customers, such as quality control managers, in a unique way. As a result, Dan Mar Co. chose to market the business online through SiteWit. The company is looking to increase sales, get training, and assess product needs.
Thank you Dan Mar Co. for taking the time to tell us your story. We will keep working very hard to help you reach your goals!
We’ve had a very good week so far! We released our new Mobile App, our Display product has seen some great progress (Psst… It’s almost ready!), the White Label demo’s have gone very well, and so much more!
Take a look at some of the things our team got done this week:
– Made changes to the Mobile App page
– Created a mock up for a potential new preview page
– Made changes to purchase FAQ/CSS
– Added sub-menu to code item
– Added code to update last sync date on the dashboard
– Pre-demo run-through
– Released Android SiteWit App
– Continued working on adding features to the app
– Test the app with James and Chris to fix bug
Great job, team!
We love learning about our customers and their businesses. Getting to know them has been fantastic! We try to understand their needs and goals to find ways to ensure their success.
We have the pleasure to work with Affordable Antiques and Collectables, an antique dealer that sells antiques, jewelry, and collectables to the trade and public on market stalls, antique fairs, and online.
“I have been dealing for over five years now, started it with next to nothing. I love the process of buying, researching and selling antiques. Each item is unique and has an engaging back story that is wonderful to learn about. ”
Affordable Antiques and Collectables has a beautiful collection of antiques on its online and eBay stores, and it wanted to build and expand the business in the digital age. The best way to find new customers and drive traffic to its website and stores was to advertise online.
“My goals are to keep attracting sellers of fresh stock to find me and, eventually, have a nice stocked shop on my website. I need to build my business first, so I need more visitors to my site before that happens.”
Affordable Antiques and Collectables is targeting potential customers who have an interest in buying or selling antiques. It has a special interest in attracting estate agencies, will and family lawyers, people needing house clearance services and people who are downsizing and wanting to get rid of items.
Thank you Affordable Antiques and Collectables for sharing your story with SiteWit, we are very grateful to be a part of your journey!
“Antiquities are… some remnants of history which have casually escaped the shipwreck of time.” – Francis Bacon
Visit their website: http://www.affordableantiquesandcollectables.co.uk/
Like them on Facebook: https://www.facebook.com/affordableantiquesandcollectables
It’s a big day here at SiteWit. Our mobile app is now available for iOS and Android!
Our team is always looking for ways to improve our products and come up with new tools that will help you get new customers while you focus on growing your business. Small business owners like yourself tend to have very busy schedules and are always on the go. You may not always have time to sit down and check on your campaigns, which is why we are bringing your campaigns right to your smartphone.
Our new mobile app provides an easy and effective way to keep track of your online marketing directly from your smartphone. You can view your website stats, see your best performing keywords, and monitor your spend in just 5 minutes! You will be able to:
– Keep track of your online marketing campaigns
– See unique visitor stats for your website
– View your best performing keywords
– Check how many people clicked on your ad
– View your CPC, CPA, and campaign performance
– Monitor your monthly spend
- Download the mobile app for iOS or Android here
- Enter the verification code provided on the screen into the mobile app within the hour.
- Choose and confirm your own PIN code.
- Choose the account you want to manage.
- Manage your marketing on the go!
Keep track of your online marketing with ease – anytime, anywhere.
Congratulations to our team for all their hard work!
We are always looking for more ways to help our customers get new customers while you focus on growing your business. SiteWit will be releasing a new tool very soon that will help you build your online presence, retarget your current website visitors, and find new visitors!
Our new display campaigns will help you advertise like a big business and reconnect with your clients on top quality websites, such as Facebook, CNN, New York Times, and many more! Showing your banner ads in these major websites will maximize your branding, boost your marketing efforts, and increase your sales!
How does it work?
A visitor will come to your website through your SEO, SEM, and other online marketing efforts. When they are browsing on Facebook, CNN, and other major websites, your banner ad will show up to increase brand awareness and bring visitors back to your site. SiteWit will also analyze your current customers and website visitors and find new, potential visitors with similar characteristics who are more likely to convert. We show them your banner ad, they visit your website, and you get new customers!
Our visual wizard will help you set up your campaign in just a few steps, and we will automatically build appealing banner ads that you are able to customize. Once you finalize your ads and purchase the campaign, your ads will be live! We will optimize your campaign and get you high quality visitors for your marketing dollars.
We will keep you updated on its progress and on how you can get started once it’s released (Psst…it’s very soon!)
We’d like you to meet Painting UR Way, a family-owned and operated business in Anaheim Hills, California, that offers a new way to relax, socialize, and explore your inner creativity with friends and family. Their artists guide you through a step-by-step process of re-creating a work of art, while you add your own stroke of individuality. The great thing is, no artistic talent or training is required.
They opened their doors for their first painting session on January 31, 2015. Along with the continued and unending support of family members and friends, the matriarch of the family, Amelia Huckabee, and her three children: Jessica, Nicholes and Ondriah run the day-to day-operation of the business.
The Corona, California-based family takes great pride in bringing to Anaheim, California an amazing entertainment venue that allows its patrons creative and artistic expression.
“It’s less about learning how to paint and more about relaxation, social interaction and self-expression. We provide everything: paint, aprons, canvas, as well as beverages for sale. You leave with your own work of art – without any stress or mess.”
Painting UR Way has just recently decided to market their business online. Although their business has been steadily growing, they want an avenue that would help them reach a wider audience of customers.
“We have customers who live in the city around the block who still comment they didn’t even know we were here. We have to reach those customers to get them in the door.”
Their focus is on giving their customers a relaxing and entertaining experience. They target individuals over 21 in Orange and Riverside Counties who are interested in a unique entertainment experience.
We like to gather as much feedback as we can to make sure they have the best experience. When asked about their SiteWit experience so far, Painting UR Way had the following to say:
“My experience has been limited. I just added the app last week. I do like the stats screen and I am looking forward to seeing how the campaign we have going adds traffic to our website and in turn drives customers into our studio.”
Thank you, Painting UR Way, for taking the time to tell us about your business. We are very grateful to have you on board and to be part of your exciting journey!
If you are in the Anaheim Hills area, don’t forget to visit them for a great painting experience!
The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help them stand out and increase their sales. There are many things you can do to make sure you also drive sales by appealing to all those holiday shoppers.
Here are four tips that will help you gain exposure and sell more this season:
1. Plan and Start Early
Did you know that 20% of consumers start their holiday shopping in September? That’s why starting early may be the best way to tackle the holiday season and get more exposure! SEO can take time to update and refresh rankings, so planning ahead and crafting your content early will help you gain exposure right when holiday shopping starts. You can build a strong holiday marketing strategy by choosing the right keywords, creating the best content, and making appealing ads!
2. Create a Seamless Mobile Experience
It is no surprise that more and more shoppers choose to do their holiday shopping, read customer reviews, and compare products through their mobile devices. This year, it is estimated that over 45% of online holiday traffic will come from mobile. That is why you should make sure that your website, store, and user interfaces are mobile optimized. Giving shoppers a quick and seamless navigation can be make a difference when choosing to make a purchase.
3. Build Seasonal Paid Search Campaigns
Paid search is one of the most important ways to increase brand exposure during the holidays. Shoppers constantly search for the best gifts, make product comparisons, and look for the best prices on search engines. That is why ad impressions see a 50% boost during the holidays! Building a seasonal campaign, adding some holiday keywords, and making creative descriptions and headlines can help you stand out, especially if you use holiday sitelinks with a specific holiday landing page!
4. Use Available Data to Make Strategic Decisions
Last year’s data is fully available, and you can use it to make sure you craft the best holiday marketing strategy. Do some research to find out what keywords worked best, how much they cost, and which ones may work well for your products and services. Having this information can help you put together a strategy that will get you in front of holiday shoppers and ensure an increased number of conversions.
Great things have been happening at SiteWit, and there is so much more to come! The SiteWit team has been working very hard to make sure all our users have the best possible experience.
Take a look at the some of the tasks the team got done this week.
– Consultation with user gearing up for holiday season
– Finished drafts of procedures for the dashboard
– Added Slack integration for Wufoo Form Submission
– Fix a few small bugs with app
– Add timeout period to Android app
– Finding and fixing some Android bugs
– Daily client updates
– Send over blog post content to Marketing Coordinator
– Send reports for partner
– Month end close journal entries
– Monthly support meeting with Bill & Jonathan
– Worked on operational plan
Check back for more!
We love learning about small businesses around the world that are using SiteWit to market and grow their business online.
We’d like to introduce you to Love to Death, an Australian owned Alternative Fashion and Accessories Online Retailer based in the Gold Coast, Queensland. Love to Death brings variety to the Australian fashion and accessories industry with its products from around the world. These appeal to a diverse range of fashion cultures, in pure form or in any hybrid form of these cultures, including Rockabilly, Pin-Up, Gothic, Punk, Horror, Tattoo and many more!
“Our business targets unique folk in Australia who dare to express their personalities through their appearance.”
The business started off as a retail outlet at the local marketplace, Carrara Markets, after identifying there was a need in Australia for top alternative brands from around the world. They started out with a small retail space and only a small amount of stock. Love to Death quickly outgrew their space and moved to bigger premises within the market a short time later.
“We have been trading locally on weekends since early 2012, and more recently to our online store.”
Love to Death wanted to drive traffic to their online store, and search marketing with SiteWit seemed like the perfect way to do so. Search marketing would increase the brand’s online exposure and boost their sales.
“We are marketing our company so our products can be found and enjoyed by more Australians!”
One of our goals at SiteWit is to collect feedback from our users to keep improving their experience. Check out what Love to Death had to say about their SiteWit experience:
“So far we are impressed with the level of service and commitment delivered by SiteWit and we feel valued. Being provided with our own personal account manager is terrific! He has created several ads for us and enhanced our campaign with keywords to increase our website traffic as well as being available to discuss any questions about our campaign when required. We feel he really understands our marketing needs and is working with us to reach our goal!”
We wanted to thank Love to Death for taking the time to give us feedback and for telling us about their business. Love to Death has been a great addition to the SiteWit family and we will continue to work closely with them to get them to their goals!
We are thrilled to announce that SiteWit now delivers analytics to over 1 million users across the world! A milestone like this is very important to us, but what really motivates us is the ability to help small business owners reach their own goals.
Our team continues to strive to improve SiteWit. We will keep working hard to get a bit closer to helping small businesses across the world thrive in the digital economy.
To all our users: Thank you! It has been a wonderful ride, and we are very grateful that you have given us a chance to be part of your journey.