We love small business week because it’s a great opportunity to celebrate all the small businesses that use our platform. Our goal has always been to make online marketing easier for small businesses and get them one step closer to their goal. It’s been great seeing how our users have achieved online success.
Over the years, our team has tried to help small businesses around the world by giving them a chance to:
- Advertise on Google
Small businesses get their website found on search engines by potential customers. They get in front of them when they are most interested, as they are searching for their offerings.
- Advertise their business on Facebook and hundreds of major websites
SiteWit helps businesses advertise on Facebook, CNN, ESPN, New York Times and hundreds of other websites. We generate banner ads for their business and show them in front of current and new customers. They visit their website and voila, they see the ads as they surf the web.
- Generate leads right from their website
Small business can offer coupons to their visitors as they enter or leave the website. It lets visitors contact them through SMS, phone, and email from every page on their website. Users can follow up with them and close more sales from their mobile phone, on the go, seamlessly.
- Understand their website visitors
Our unique analytics help them better understand their website visitors to make better decisions regarding their online marketing strategy. Businesses can learn where visitors are coming from, what marketing efforts are working best, and how they are interacting with their site.
- Manage their marketing on the go
Kliken lets businesses manage their online marketing and sales from the convenience of their mobile phone, from any where, at any time. They can keep track of their campaigns, view popular keywords, get back to leads, and schedule follow-ups on the go.
We hope we can keep helping many more small businesses in the years to come.
Cheers to all!
Did you know that 93% of people search for products and services on search engines before they make a purchase? A search marketing campaign can get your business in front of potential customers that are already searching for your products and services.
Building a campaign on Google, Bing, and Yahoo, finding the best performing keywords, and managing your campaign can be very expensive and time consuming. If you already have a SEM campaign or are thinking of launching one, here are some things you should avoid!
- Entering phone numbers in ad text
When building your ads, do not enter a phone number into the ad text, as it can cause the ad to get disapproved. Instead of placing the phone number in the ad text, use the call extension feature. This feature displays a clickable call button with your ad that entices people to call your business as they are searching.
- Using broad and unrelated keywords
Don’t use very broad keywords to attract any kind of traffic type to your website. Instead, keep it specific by using product or business-related keywords so that the traffic going to your website is relevant. Driving relevant traffic to your website increases your chance of conversion.
- Having unrealistic expectations
You must have realistic expectations with your campaign results. If you are spending $100 per month, think of how many customers that campaign will need to generate to get back your investment. If you sell a product for $50, and your campaign brings in 150 new visitors and 4 new customers, then it is considered a successful campaign because you have a higher return.
- Not using the analytic campaign reports
Check the analytic campaign reports to see how your campaign is performing once a week. SEM is not something that can be launched and never looked at again. By constantly looking at the campaign reports, you will be able to see what is working vs not working. You can then make changes to your campaign, like varying ad text to test new messaging, removing poor performing keywords and set a different landing page that is more engaging to visitors.
These tips can help you run an effective search marketing campaign that delivers excellent results. As a small business, you probably have a very busy schedule and you may not have enough time to put into your SEM campaign. There are solutions that can help you build and manage them for you, saving you time and money. If you would like a tool that builds, manages, and optimizes your campaign for you, look no further!
Our powerful tool will help you build your campaign in just a few easy steps, and will manage it all for you with our optimization engine. We manage your campaign on a daily basis to make sure that it delivers the best results by surfacing your best keywords and spreading your budget effectively. Your marketing will be put on autopilot while you focus on running your business! To get started, click here.
Learning about our users has been such a wonderful experience! We have been learning about their goals and needs, which has helped us improve our products to make sure we help them grow their business.
Today, we’d like to introduce you to Junk Call, a hauling company located in California that specializes in junk removal, hauling and moving.
“Junk Call will pick up anything, big or small. We offer commercial and residential clean outs, backyard debris, and so much more!”
Junk Call offers a wide variety of services, such as commercial, residential, office liquidation, demolition clean up, and building tear down. They have been in business for many years, and have been under new management for the last five. They make junk removal very easy, customers call them to get a quote, they schedule an appointment, and their junk is picked up and removed. They have always come out on top, with many satisfied customers.
“Through the years, we have been through a major recession and several other business problems, only to come out on top with satisfied customers. We have the reviews on Yelp and Home Advisors to prove it.“
Junk Call wanted to get in front of potential customers that were looking for a service that would pick up and remove their junk. They decided that advertising on Google through SiteWit was the best way to market their business online.
“Through the trials and tribulations of finding a company’s destiny in the advertising world Junk Call has found this to be best for the dollar for advertising.”
Junk Call targets property managers, real estate brokers and private parties in Orange County, California that are interested in junk removal. Through search marketing, Junk Call is looking to find new customers and grow their business.
When asked about SiteWit, this is what they had to say, “SiteWit has organized a PPC campaign for me. They get me ranked on Google everyday to be seen by potential customers. SiteWit has been able to keep a steady stream of phone calls to Junk Call. They are quick to help with changes to my campaign if needed.”
Bringing people to your website via your marketing efforts is only part of the battle. There are several ways you can turn those website visitors into leads, and subsequently, into loyal customers!
Just like you, your leads have busy schedules and are constantly getting exposed to new information. Over 90% of leads expect to be responded to in less than an hour, as your website and products are still fresh in their minds. Connecting with them within a few minutes can increase your chances of conversion by 30%.
Personalize the Experience
The best way to start building a relationship is to give your leads a sense of importance. Personalizing their experience can be a great way to instill this feeling in your leads. It’ll get them to choose you over a competitor, as 86% of leads choose a competitor due to a poor experience. Give them unique offers, mail them custom welcome cards, send them personalized emails… there are so many ways you can make their experience unique! Not only will you be offering excellent customer service, but you’ll start building a relationship in no time.
Emotionally Engage your Leads
Think about a time you had a positive experience with a business. What made it good? Thinking about the experience from the lead’s perspective can help you guarantee a strong relationship. Think about what kind of content, products, offers, and overall experience your lead would connect with. Once they have been emotionally engaged, they are 300% more likely to turn into customers and 44% less likely to shop around. The trick is to create a personal touch and a memorable moment.
Purchase decisions require some time, as there are several factors that come into play. Over 50% of buyers are highly affected by the price of a service, while others give more importance to features and specs. You have to be patient and give your leads the time they need to convert. It can sometimes take up to 11 sales attempts to close a lead.
If you are not using a lead generation tool, try SiteWit Connect to turn your visitors into leads right from your website. It’s simple!
- Give your visitors enticing coupon offers they cannot refuse
- Show it to them right when they are ready to buy – on-entry, after some time, and on-exit.
- Let them contact you from any page on your website
- Give them unique information about your business to help them find you
- Get the leads right on your smartphone so you can connect with them right away.
Don’t miss a chance to turn your website visitors into leads. More visitors = More leads = More sales!
Over the past few months, we have been getting to know our users a bit better. It helps us better understand their needs so we can give them the absolute best experience. Their insight helps us improve our products to make sure we help them reach their goals faster.
This past week we got to know a bit more about Silver Harbor Havanese, a family home Havenese breeder with over 20 years of experience. They strive to produce happy, healthy, and high quality pet Havanese. They work hard to raise these puppies in their family home and believe that everything they do today makes a difference in the dog’s life later.
“I have more than 20 years of experience working with and loving dogs. When I was introduced to the Havanese breed I was totally smitten and bought 2 beautiful females home. Later I added an adorable male and the rest is history.”
Aside from breeding high quality Havanese, they also own and operate Silver Harbor Pet Service since 2007. Their pet services include, but are not limited to, basic training, daily walks, feeding, playing with pets, grooming, and clean-up.
Silver Harbor Havanese is looking to reach more people interested in the Havanese breed by covering more advertising and marketing areas. They chose to do search marketing to gain higher online exposure and reach people in Illinois, Indiana, Ohio, and Michigan that were interested in getting a Havanese puppy. Silver Harbor Havanese wants to share their love for the Havanese breed with people who are searching for a quality bred, intelligent puppy.
“I want to continue building my business as a reputable business providing quality pets for companionship and love.”
When asked about their experience with SiteWit so far, they had the following to say,
“We are very happy with SiteWit. They offer a lot of expertise and helpfulness.”
Thank you Silver Harbor Havenese for giving us the chance to get to know a bit more about your business and your goals. We will continue to work very hard to help you reach your goals!
Now that 2015 is coming to a close, our team has been talking about all the exciting things that have happened at SiteWit this past year. We have worked very hard to improve existing products and release new ones that help each one of our users get one step closer to their goal.
Here are some of the things that happened this year:
Our team grew
This year has been a year of growth, and our team has added some very valuable members. Stacey (Financial Controller), Bill (Support Developer), Mikayla (UI/UX Developer), Ngoc (Software Developer) and Gabriela (Marketing Coordinator) joined the team over the course of the year to work on projects and opportunities that would contribute to the company’s growth. It has been great having them on board!
Released an E-Commerce Product
One of the biggest projects this year involved bringing online merchants a product that would help them advertise their products and store on Google in just a few easy steps. Online merchants select what products and categories to advertise, and SiteWit builds smart ads that will help them get found by people already searching for them. SiteWit constantly optimizes their campaign to ensure they get the best results for their money. SiteWit’s e-commerce product was released on the Ecwid platform, and it has been a great experience so far.
Launched Give Coupons – Sell More for Wix
SiteWit’s Give Coupons – Sell More app was released on the Wix App Market to give business owners the ability to offer their website visitors unique coupons using on exit and timed popup offers. Website visitors are also able to contact the business owner, find the business location, and call them from the popup modal on the website. This helps business owners generate leads right from their website. Business owners can then contact visitors, schedule follow-ups, and keep track of progress using our Mobile CRM app to turn visitors into customers.
Launched a Weebly App
Our SEM product has seen some great progress over the past year, and the team has worked very hard to launch an app on the Weebly App Center that would give Weebly users the opportunity to market their business on Google, Bing, and Yahoo seamlessly. In just a few easy steps, Weebly users are able to build their campaign, purchase it, and manage it. SiteWit optimizes the campaign on a daily basis to ensure the business owner gets the best results for their money.
Released the SiteWit Mobile App
The SiteWit mobile app was released a few weeks back for iOS and Android. SiteWit users are able to keep track of their campaign right from their smartphone while they’re on the go. They can check their campaign performance, view their best performing keywords, and monitor their spend in just a few minutes.
This year has been a year of growth, and 2016 is going to be even better! Our goal is to ensure small business owners reach their goal, and we will keep working hard until we get them there.
We wanted to take this opportunity to thank each and every one of our users for letting us be part of their journey. SiteWit would not be where it is today without your business.
Happy new year!
The holidays are a great time to thank all our customers for their business. We have learned a lot from them, and it’s been exciting and very insightful.
We recently got to know G&K Fitness Medics, a fitness equipment sales and service provider to both residential and commercial markets. They opened their doors to Peoria, Illinois and the surrounding areas in 2012.
Ever since they opened their doors, G&K Fitness Medics has been helping people by guiding them in choosing the right fitness equipment, directing them on how to repair their equipment, and giving them tips to motivate them into living a healthy lifestyle. They recently had a website redesign and wanted to achieve a greater web presence.
“With more and more people turning to the Internet to find what they need, it is an absolute must for a business to have a web presence in order to compete and stay in business. We have over twenty years of passionate experience exercising, eating healthy, and researching the industry, so building web presence is a great way to share that experience in an effort to help motivate and direct people wanting to get started with living healthy lifestyle.”
G&K Fitness Medics chose to do search marketing to reach people everywhere that are interested in exercising and living a healthy lifestyle. They want to focus on those that are passionate about health and exercise, and those that are just starting out.
“We hope to be a great website that people can get to easily for fitness and exercise instruction, whether it is for equipment, repairs, or diet and exercise tips. We hope reaching more people will lead to greater sales.”
To help them get to their goal, we like to ask how their experience with SiteWit has been so far. This helps us improve our product functionality and their overall experience. When asked about their experience, G&K Fitness Medics had the following to say,
“SiteWit has helped us to use a service that we previously had very little knowledge of. With a very user friendly interface we were walked through setting up our first campaign. We immediately noticed an increase in traffic to our website and an increase in service calls. It has greatly expanded our reach, not only with a local web presence but a nationwide web presence. The SiteWit dashboard gives us great insight into the traffic that our site is getting, where the traffic is coming from and what people are searching for in our industry. It is a service that is well worth the investment.”
Thank you G&K Fitness Medics for all your insightful feedback and for giving us a chance to learn more about your business. We are very grateful to be a part of your journey and hope we can help you reach your goal.
Building a beautiful online store is one of the last steps in becoming an online merchant, and it is definitely one of the most exciting. After getting everything else set up, they are finally ready to take their products live and start receiving orders. It can be frustrating, however, to see that the number of visitors is not as high as initially expected. SiteWit and Ecwid have partnered to give online merchants the chance to advertise all their products and categories online to get them in front of potential customers that are already looking for their products!
SiteWit’s new app on the Ecwid App Market lets online merchants build a campaign in just a matter of minutes. They are able to select what products and categories they want to advertise, and we build smart ads that will get their products and categories in front of the right people. Our engine will fully automate their marketing campaign to make sure they are getting the most out of their marketing budget! Our engine will automatically pause ads for out-of-stock inventory, resume ads for inventory back in stock, and ensure that their budget is distributed more efficiently.
Store owners on Ecwid will be able to:
- Advertise their store, products, and categories on a major search platform: Their ads will appear on the first page of search results.
- Reach the right customers: We choose the best keywords and build effective ads that will drive more qualified customers to their store.
- Save time: Store owners can save hours per week by allowing us to fully automate their marketing campaign.
- Get the most out of their marketing budget: We run about 50,000 mathematical algorithms that surface the campaign’s best performing keywords to get the best visitors for the store owner’s marketing budget.
Ecwid was founded in 2009 to enable small businesses to easily add online stores to their existing sites. It is now the world’s most popular ‘add-on store builder’ for small businesses.
Read more our partnership on Small Business Trends here
It’s that time of the week again! Learning about our customers and getting feedback from them is great. It gives us the insight we need to constantly improve our product and their experience.
We’d like to introduce you to Dan Mar Co., a food safety company based in Texas that utilizes certified organic direct food additives to control microorganisms and enhance food flavors.
“We provide technical validation steps, in-plant technical support and proven intervention with pathogen control in the food manufacturing industry.”
The small minority-owned business opened its doors in the year 2000 to provide food safety interventions in the industry. The company likes to make sure all business matters are handled with professionalism, integrity and the utmost discretion. Their work has resonated in the industry, and they were recognized and nominated for supplier of the year in 2011!
“At Dan Mar Co., over 80% of our suppliers are small businesses or woman-owned, with 50 employees or less. When you support Dan Mar Co., you support a certified small minority run business.”
Dan Mar Co. realized that in order to market their niche company, they had to find a marketing tool that helped them target their niche customers, such as quality control managers, in a unique way. As a result, Dan Mar Co. chose to market the business online through SiteWit. The company is looking to increase sales, get training, and assess product needs.
Thank you Dan Mar Co. for taking the time to tell us your story. We will keep working very hard to help you reach your goals!
We’ve had a very good week so far! We released our new Mobile App, our Display product has seen some great progress (Psst… It’s almost ready!), the White Label demo’s have gone very well, and so much more!
Take a look at some of the things our team got done this week:
– Made changes to the Mobile App page
– Created a mock up for a potential new preview page
– Made changes to purchase FAQ/CSS
– Added sub-menu to code item
– Added code to update last sync date on the dashboard
– Pre-demo run-through
– Released Android SiteWit App
– Continued working on adding features to the app
– Test the app with James and Chris to fix bug
Great job, team!